Building a B2B platfrom for people with minimum digital literacy.
Blumart is a B2B online platform dedicated to daily essentials. This platform aims to help retailers with quality products and optimum services at the best price and provide services to the sellers to increase their sales and build a vast network.
Creating a responsive and cross platform B2B platform for the target group of retailers and wholesalers who have been doing business for years but with traditional methods.
Introducing the target audience to technological aspets of doing business.Additional challenge was to scale up the platforms language and user experience according to the literacy level of target audience.
Indian market is prevalent. There are many retailers and sellers who have been in this market since generations and working just fine with the traditional methods.When Phionike design team conducted the field research by going in the markets of Mumbai and Pune, meeting with these people of various roles in the business, we understood how they function and plan out the day to day activities.
From the observation we were able to identify some key pain points that these users face.The pain point that was coming up for quite a few times was that of the factor of adapting to digital platform. We heard the statements like by going in the markets of Mumbai and Pune, meeting with these people of various roles in the business, we understood how they function and plan out the day to day activities.
“I am not that educated to learn and understand technology.”
But again there were some mobile applications that few of the users were using. When asked about those applications they said that
“It was easy to use”.
By summarizing all this information, the Phionike design team was clarified that ‘digital literacy’ and ‘ease of use’ is the prime factor this platform needs to address.
With thorough research and ideations the team then laid out the entire architecture of the platform. We also mapped the entire journey of how the customer will interact with the system and how the pain-points can be resolved during this whole interactions. Overall, we planned on providing a seamless experience for the users.
Mobile App
Web App
Building a B2B platfrom for people with minimum digital literacy.
UI Design
Service Design
Blumart is a B2B online platform dedicated to daily essentials. This platform aims to help retailers with quality products and optimum services at the best price and provide services to the sellers to increase their sales and build a vast network.
Creating a responsive and cross platform B2B platform for the target group of retailers and wholesalers who have been doing business for years but with traditional methods.
Introducing the target audience to technological aspets of doing business.Additional challenge was to scale up the platforms language and user experience according to the literacy level of target audience.
Indian market is prevalent. There are many retailers and sellers who have been in this market since generations and working just fine with the traditional methods.When Phionike design team conducted the field research by going in the markets of Mumbai and Pune, meeting with these people of various roles in the business, we understood how they function and plan out the day to day activities.
From the observation we were able to identify some key pain points that these users face.The pain point that was coming up for quite a few times was that of the factor of adapting to digital platform. We heard the statements like by going in the markets of Mumbai and Pune, meeting with these people of various roles in the business, we understood how they function and plan out the day to day activities.
“I am not that educated to learn and understand technology.”
But again there were some mobile applications that few of the users were using. When asked about those applications they said that
“It was easy to use”.
By summarizing all this information, the Phionike design team was clarified that ‘digital literacy’ and ‘ease of use’ is the prime factor this platform needs to address.
With thorough research and ideations the team then laid out the entire architecture of the platform. We also mapped the entire journey of how the customer will interact with the system and how the pain-points can be resolved during this whole interactions. Overall, we planned on providing a seamless experience for the users.
Mobile App
Web App
